Friday, September 16, 2011


I love parfum. I know it's an indulgence sort of like buying expensive shoes. Parfum should be handled with care and like expensive shoes, it needs to be stored properly. But if you're like me, you probably like displaying the beautiful bottles on your bathroom counter or vanity. Turns out, the way I've been storing or displaying my parfum is wrong.

Check this out from the Once Daily Chic Blog:

Are you a perfume horder with one for every day on display? Or are you like me & use one bottle till its finished & move onto the next? Ive just finished 3 lots of Gucci Flora which i LOVE and have moved onto a bottle of Vera Wang Princess (my nanna gave it to me after we got engaged). I also adore KAI - its not easy to find but its stocked atMecca & has the most amazing gardenia scent. Whats your favourite?

I read a really interesting article in a recent Madison Magazine about fragrance & perfumes. It included a section on the optimum way to store your perfume, and its not what you really want to hear....

"Keep your fragrances, including perfume, eau de parfum, cologne and eau de toilette away from heat. Most importantly, protect them from direct light, especially sunlight. Light affects the chemical makeup of a fragrance and will change its color which affects the dynamics of how it combines (so that means that keeping our beautiful perfumes out on display is really not the best idea - i think im going to have to ignore this advice! Interetsing though!) Perfume also hates humidy - so the bathroom is not the best place for it (damn - thats where mine lives!).
It is best to keep the fragrances in their original containers, if possible, and with the tops tightly closed to avoid exposure to air. If given a choice, opt for bottles with spray dispensers as opposed to ones with open tops or roller balls. Spray dispensers better protect the fragrance from exposure to dirt, dust and air, and have a longer shelf life, too. Don't be too quick to throw away bottles of perfume that you think may be too old to use, as long as they have been stored properly over the years.

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